The answer is that we are sort of a hybrid. IGRISS began as an agency, but has automated and built many proprietary systems that sit on already existing platforms, along with custom coded platforms. The good news is that our clients get the specialized attention of an agency, along with robust systems that work like a developed Saas.

We will usually learn enough through our onboarding forms and our own research into your brand. We do however maintain constant communication through Slack and email just like a normal agency, and may set up a call with your team if more strategy is required. Either way, you will always stay in the loop.

Generally, cold email is not great for B2C emails. We do have clients who are reaching out to employees of ecommerce companies, but not generally to the consumer themselves. That being said, we have had an exception or two. Occasionally, an ecommerce brand will come to us asking for us to hit a targeted list. If you have this need, you can book a call, and we would be willing to potentially discuss this custom option.

As long as this is a high ticket B2B product ($1000+). It should not make a large difference whether you sell agency services, or a regionally located business installation company. Obviously, campaign success may vary from industry to industry, but almost all industries see a decent number of booked calls.

If you are unsure whether your business model or client avatar is right for cold email, you are more than welcome to book a call with our team before purchasing a plan.